Showing posts with label Conversational Marketing. Show all posts
Showing posts with label Conversational Marketing. Show all posts

Monday, January 28, 2008

Technology is getting more personal; or is it?

One thing that intrigues me a lot when it comes to technology and its applications is the following question: Is it creating a more personal interactive experience for us; human beings, or is it separating us more and more everyday? Is it bridging the gap or is it widening it?

It's true that we are now able to connect to a greater number of people, but what looks scary to me is when it starts to substitute face-to-face interaction. One of my friends is on Facebook. What annoys me is that when we have a really fun night; an amusing weekend with lots of pictures; if we just upload the pictures on Facebook and comment on them, that's it! We don't "talk" about it anymore because we have "Facebooked" it !!

This question can be posed in all fields social networking & the internet is applied to. I like to probe the example of e-religion; people gathering online, doing religious rituals, and sometimes having mystical or spiritual experiences. Personally, I can't imagine this replacing the actual physical weekly prayer in a temple, church or a mosque. When I think of it, the word "electronic" comes to me; and I can't get to fit the word "spiritual" with it. It's just sooo .... "electronic" to me ;)

In conclusion, I think that when we speak from a business context, it is more acceptable and it makes more sense since businesses have tended to be very formal & impersonal and technology has allowed them to get closer to their customers. But still, the question is open to debate in many many other areas. Only time would show us the final answer, I guess ;)