Picture taken from http://www.textually.org/ I remember last year when the bridge in Minneapolis fell apart, my friend who lives in the same state, told me that a very interesting phenomenon took place there. It wasn't only newpapers and TV journalists. Everyone there was taking photos and videos to share with the world. The "citizen media" phenomenon was born (at least in my mind back then :-)).
I think what this means to media companies is that they have to rethink their tradional methods of top-down distribution becuase people who used to be at the consuming end of the channel are now shifting towards to production end. Smart newsmakers can use the eruption of this phenomenon to gain better communication with their customers and increase the shared circle of understanding with this "used-to-be" audience.
The tools are exploding! It's not just blogs and media sharing websites, there are the wikis (from which the most famous user-generated website, wikipedia, emerged) and mashups that take data or services from more than one place and combine them, and much more on its way to see the light. The key is to ride with the wave and understand what's in this inevitable transition.
"Every adversity, every failure and every heartache carries with it the Seed of an equivalent or a greater Benefit.” ~Napoleon Hill
I think what this means to media companies is that they have to rethink their tradional methods of top-down distribution becuase people who used to be at the consuming end of the channel are now shifting towards to production end. Smart newsmakers can use the eruption of this phenomenon to gain better communication with their customers and increase the shared circle of understanding with this "used-to-be" audience.
The tools are exploding! It's not just blogs and media sharing websites, there are the wikis (from which the most famous user-generated website, wikipedia, emerged) and mashups that take data or services from more than one place and combine them, and much more on its way to see the light. The key is to ride with the wave and understand what's in this inevitable transition.
"Every adversity, every failure and every heartache carries with it the Seed of an equivalent or a greater Benefit.” ~Napoleon Hill
